Better Finance Delivered

Improving Financial Capability

Social housing tenants constitute a demographic of people that rely on the provision of subsidised housing, not only to meet their basic needs but also to act as a platform for their aspirations and access to social mobility. There are a number of socioeconomic factors which affect the lives of social housing tenants, none more so than the presence or absence of financial literacy.

Current Issues
How It Works
Key Features

Current Issues

"Poor financial literacy jeopardises the quality of life of tenants, their tenancies and the providers' capacity to provide housing for others

Financial literacy is the possession of a set of skills and knowledge that allows an individual to effectively use financial resources to make decisions.

When a tenant is operating with poor financial literacy, their decision making is impaired, this leads to choices that result in debt and default, as essential bills are left inadequately prepared for.

The effects of poor financial literacy are blighting the lives of the most vulnerable in our society – people who are most likely to be residents of social housing.


Dearth of effective and deployable debt advice and financial literacy tools

Economic uncertainty affects the most vulnerable in our society. The externalities of these issues are felt by tenants and social landlords alike, as income inequality, increases in the use of zero hours contract and rises in personal and household debt, have seen the average tenant’s capacity to meet their financial needs in a consistent manner reduce significantly. The tools available to the landlords of these tenants are restricted in nature, reach and effectiveness, meaning that occurrences of rent arrears overwhelming result in litigation.


Negative indicators

83% of social housing residents fail to make sufficient plans for their financial future, and as many as 94% are making poor financial choices. 81% have no savings account, 91% have no insurance cover, and 20% have made use of doorstep lenders. Social housing accounts for half of the poorest 10% of households in the UK while, 61% of social housing households have nobody within the home working – compared to 35% nationally.


Increasingly difficult, and costly, to enforce and evict

The regrettable decision to evict tenants that are in default as a result of sustained non-payment and non-compliance incurs significant monetary costs upon social housing landlords. These costs include, but are not limited to, litigation costs – many of which are unrecoverable – in addition to the time that members of social landlord staff spend attending eviction hearings and chasing recurring debt.

The MyBFD Project

MyBFD addresses the challenges faced by landlords caused by the rising indebtedness of tenants, and the subsequent eviction related costs. MyBFD improves the financial capability and Financial Literacy of tenants in a manner that is effective and sustainable, whilst yielding results that we are able to track and evidence to the landlords we work with.

The provision of access to effective financial literacy education is of mutual benefit to residents and landlords. Our outreach and education platform enables residents to identify and eradicate the causes of their debt, imparting within the tools required to navigate the landscape unique to their socioeconomic circumstances. This in turn provides landlords with benefits that are immediately apparent in rent collection, significant savings in litigation costs, more effective deployment of human resources, reduced tenancy turnover, and a higher standard of living amongst their tenancy population.

User Engagement

"Solutions that are specific to the needs of each user and unique to them at the point of engagement"

Social housing landlords already commit significant resources in order to provide a supportive interface with their tenants, centred on debt issues. The available data shows that the current approach is being outstripped by need, and this is compounded by the unforeseen and unprecedented shocks that our economy has experienced in recent times. These are having a disproportionate effect on the current provision of debt support and financial literacy education, causing it to not be effective or efficient enough to meet the needs of any of the stakeholders.

The MyBFD platform allows us to address a large-scale problem with the attention to detail that each individual tenant and their circumstances require.

MyBFD Engagement App

How It Works

We deploy proprietary software through the MyBFD app and website, to assess the needs of each individual. We engage with each user through the app, webinars, one-on-one coaching, and a tailored curriculum which will tangibly improve the users financial decision-making and management of finances, all in a manner that can be evidenced.


We assess the needs of each user via our platform that is free at the point of use to the user


We provide access to an educational and habit forming program, unique to each user's needs


We monitor the engagement and progress of each user, providing feedback and face-to-face support where required, through our online interface, webinars, and one-on-one coaching facility

Better Finance Delivered

Key Features


Support provided at the point of need, or earlier, through an anticipatory scheme. The program identifies those in danger of falling into significant arrears, struggling to manage household debt and make good everyday financial decisions.


Removing the burden of engagement from the user. Many individuals facing financial difficulties are reluctant to engage with services and often do not know what is available.


Habit-forming, educational tool which improve the financial literacy of householders, whilst providing insight into the activity, engagement and performance of users as well as ultimately key insights into their financial capability and propensity to pay rent.


Capacity - our proprietary software enables us to provide the same level of 24 hour support to all users regardless of the number we are working with.


Our ability to engage without the interference of third party agencies, debt collectors, landlords and mortgage lenders allow us to separate the education resource provision from the landlord, increasing trust and uptake - increased the likelihood of substantive user engagement with the program, leading to increased success.


Family involvement - we make learning about finances within the home part of the family culture

Operating Principles

As former tenants of social housing, the management team at MyBFD is committed to effecting change in the lives of those who otherwise would not have access to financial literacy education. The aim is that they too have a platform from which they can access social mobility, and enjoy long-lasting relationships with their housing providers.

  • Commitment to increasing the financial literacy of tenants
  • Commitment to reducing the evicition-related costs of landlords
  • Transparent communication with all stakeholders
  • Transformative end user experience
  • Positively impacting resource allocation amongst landlords
  • Accountability to our clients through data
  • Acceptance of the burden of engagement

Better Finance Delivered

Solutions for Landlords

We seek to be brought in to engage with tenants that are displaying key indicators of being in danger of falling into arrears.

We are especially effective in cases in which litigation has already commenced against tenants that are in arrears, or those that are in arrears and non-compliant with payment plans.

Rather than incurring the costs associated with instructing solicitors, the commencement of possession proceedings, and other sunk evicition-related costs, our engagement can result in the recovery of rent.

Our engagement reduces tenancy turnover by addressing the shortcomings in the financial literacy of tenants and the impaired decisions gaps in their capabilities are likely to cause.

Importantly, our engagement also identifies tenants who are more likely to cause ongoing compliance issues, thus providing landlords with the data to take decisions data evidenced and can be used in future litigation.

Benefits For Housing Providers

  • Reduced tenancy turnover
  • Reduction in litigation costs
  • Improved tenant engagement
  • Efficient resource allocation
  • Improved financial performance

Benefits For End User

  • Increased financial literacy
  • Chance to clear arrears
  • Remove the threat of eviction
  • Increased sense of accountability and responsibility
  • Improvement in decision-making
  • Improved relationship with Housing Provider
  • Improved relationship with money
  • Eradication of sense of conflict with housing provider
  • Improved quality of life

Better Finance Delivered

Platform Overview

Identify & Engage

Make contact with those that demonstrate the relevant indicators

Assess & Educate

Deploy the training and tools specific to individual need through our app, engagement channels and face-to-face functionality

Monitor & Evidence

Sustained monitoring and progress review, culminating in ‘graduation’ and recognition of tenant’s accomplishment

Meet The MyBFD Team


Krystle is a Chartered Management Accountant and has a degree in Financial Mathematics. Krystle is experienced within financial planning and analysis and is the founder of Moneytelligence.

Krystle is dedicated to improving the financial capability and literacy of underprivileged groups with the aim of creating financial stability.


Paul has worked in asset finance and real estate since graduating from the University of Durham in 2004, where he read Business Finance and Economics.

Paul is passionate about the role that technology and big data can play in providing solutions to corporate problems as well as enhancing the lives of the disadvantaged.


Better Finance Delivered LTD

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